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Use separate stores for different brands, product categories, or sales regions to keep catalogs organized.
1

Create a Store

Click the + button under Create New Store to start setting up your store.Create Store
2

Enter Store Details

Add a store name, region, and select your selling type as Marketplace Store Details
3

Configure Channels

For Marketplace stores, select the platforms you wish to publish on (e.g., Amazon, Myntra, Ajio, etc.).Channels
4

Create & Proceed

After confirming all details, click Create & Proceed to set up your store. Created Store
Always select marketplace as your selling type. The D2C option requires set-up.